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August 18th, 2007

Don’t Call it a Prune

Some commercials I’ve seen lately have been promoting California Dried Plums. The voiceover is quick to point out that they were “formerly known as prunes.” My reaction was, “Wait – they’re not prunes anymore?”

Sure enough, prunes were officially renamed dried plums back in 2000 (who knew?) after research showed that us young folks weren’t eating prunes. We collectively thought they were for old folks.

I guess there’s a ray of hope in this, though. At least the California Dried Plum Board (ewww!) hasn’t introduced an extreme plum character who has a skateboard and backwards baseball cap named Plummie. Between that and a renaming, I’ll take the renaming.

Dried plums still make one poop.

Posted in Food and Beverage

Robert August 19, 2007, 1:23 am

So when I spend hours in the bathtub I must say that my skin looks all dried plummy?

jk August 19, 2007, 5:23 am

Wow, PC fruit.

Monica August 19, 2007, 5:51 pm

can we call it a comeback? (multiple references there!)

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