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There’s been a fair amount of talk about Target’s new house-brand cereal packaging. I for one have been enjoying said packaging as Target offers up one of my favorite cereals: Cinnamon Super Crazy Protein Crunch with Extra Protein. It’s convenient to have one container that has a pour spout and no bag.
A couple of days ago I picked up the box and noticed that there was no shaking of flakes, no ruffling of cinnamon sticks, no. I opened the lid and… nothing. A look inside revealed that all the cereal had merged into one gigantic block of cereal.
I’m pretty sure I haven’t had this happen with the traditional bag of cereal, ever. The seal on the box was as tight as allowed, and the cereal was a little old but not that old. Perhaps it’s just a new type of cereal bar and I missed the memo.
Posted in Food and Beverage