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July 9th, 2009

That’s how you sell music

The Beastie Boys know how to sell music in 2009. In short:

  • If you’re re-releasing an album, add a lot of unreleased/rare/bonus stuff.
  • With every version of your album, make sure you offer immediate 320k mp3 and lossless downloads.
  • In addition to download only, offer CD, vinyl, and collector’s 180g vinyl.
  • Offer an “add-on” package of music videos with commentary.

Posted in Technology, Television, Movies, and Music

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