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February 12th, 2010

Heinz Dip & Squeeze

Friends, have you been waiting for a new innovation in ketchup? Something bigger than, say, making it green?

Heinz has heard your pleas – and has ignored them! Instead they’ve designed a new replacement for ketchup packets. It appears to be a small tray of ketchup which narrows at the top to emulate a real packet. And just like that, your ketchup problems? No more. Apparently it’s a big deal, and executives from Heinz have cited the packet as a very big deal. I mean, I had no idea I could put ketchup on things other than burgers and fries!

I’m seriously interested in checking this out. But like a commenter at the National Post I’m concerned about the environmental impact too. I’m going to guess that these things don’t biodegrade in any way and probably aren’t recycleable plastic. Which means instead of seeing ketchup packets everywhere, we’ll see dip & squeeze trays everywhere. Hooray?

(On a side note, I am glad to see Heinz roll out a version of its ketchup without high fructose corn syrup. That’s nice!)

Posted in Food and Beverage

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