We’ve all been there: you’ve got $24.56 in items in our Amazon basket and only need a few more cents to get free shipping. You’d gladly check a box that said, “Charge me an extra 44 cents and give me the free shipping,” but that’s not an option. Instead, you end up going to a site like Amazon Filler Item Finder and then ordering a bag of bolts or screws for 50 cents that you’ll never use. To top it off, often the bolts and screws are shipped separately from the rest of your items, most likely costing Amazon more money.
So here’s an idea: what if Amazon let you donate the difference between your cart’s total value and the $25 minimum needed for free shipping? They could have a set list of charities for you to donate to and though a 30 cent donation might not seem like much, if you’ve got thousands of people doing it every day, it would add up quickly. Amazon would end up saving some money on the people that buy bolts (though lose some on others who actually look for another book or DVD to push them over the top) and they’d end up looking good for encouraging charity.
Go ahead, Amazon — take my idea. It’s cool.
Posted in Technology
jk August 10, 2010, 1:08 am
Best idea I heard all day! Love it.