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September 2nd, 2010

Like, OK

I’d like to take a moment to salute two oft-forgotten colas: Like and OK.

Like was a stab at making a caffeine-free drink that tasted… uh… like cola. You get it? Good. I never actually drank Like, but I suspect it was artificially atrocious. At least Pepsi Free had a cameo in one of the most important movies ever.

Then there’s OK which I also missed but at least seemed a lot more interesting. After reading a bit about it, OK seemed like an attempt to capitalize on slackers and teens and future Facebook users. But at least they tried. Each can featured a design by artists such as Daniel Clowes, their marketing campaigns were transparent (calling their feedback line gave you a warning that “your comments may be used in advertising or exploited in some other way we haven’t figured out yet”), and the whole thing feels like it was alternately trying too hard and pitch perfect. Apparently, though, the soda didn’t taste very good. Too bad. Maybe it was just OK, which is starting to get a little too anti-product and is giving me a headache.

I could go for a Tab.

Posted in Food and Beverage

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