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Home | Monthly Archives | About | Contact Sunday, October 15, 2000
Following my recent topic on the Art of the Mix Tape, I remind you all of a wonderful, but short-lived, trend of the late-1980's: the Personics tape. ![]() Large chains like Sam Goody had large jukebox-looking machines set up that had hundreds of known and unknown singles on them that you could listen to sounds clips of and then make a custom cassette from the ones you liked. If I remember correctly, you could get 8 songs for about $10, and this included a custom cover and laser-printed labels. Though I only made one Personics tape (pictured above), this idea was the predecessor for the multitude of custom-CD services available today. It worked really well, as you could combine singles you really liked with songs you may never have heard before (on mine I put a song by "White Boy Mike"... huh?). The important thing was that they were affordable and it wasn't unreasonable to think a teenager would go into a store and spend the money on a custom Personics tape rather than on a full-length album. The problem with a lot of custom CD sites now is that you can expect to pay $12 plus shipping for 8 tracks. A number of interesting sites exist that mention Sony's short-lived Personics System:
Side A
Side B
Comments
FROM: Robert
DATE: Sunday October 15, 2000 -- 1:39:52AM That definitely falls short of a real mix tape since selection is limited and you make it for yourself. Then again, nothing in a mall record store really makes much sense. FROM: Tom Sharples DATE: Friday February 9, 2001 -- 3:27:29PM Hi, I was one of the co-founders of Personics and the Engineering VP. It was really fun and exciting while it lasted, bleeding edge technology at the time, and I'm glad to see we are not forgotten! FROM: Robert DATE: Friday February 9, 2001 -- 3:28:51PM I'm glad one of the founders could follow my blasting of his product. That gives me cred, right? FROM: Ryan DATE: Friday February 9, 2001 -- 7:44:39PM Tom -- Hi! Thanks for stopping by... despite Robert's disapproval, I dug the whole idea behind the Personics system, especially as a young teenager without much money. What are you up to these days? FROM: Mary DATE: Thursday April 12, 2001 -- 11:06:12AM Yesterday I went to Sam Goody to see if they still have this service. I have three tapes which I love and was hoping to make a new one for an upcoming party. Too Bad! FROM: DATE: Saturday April 28, 2001 -- 7:19:39AM Thank you for putting this Personics recap on the web. I woulda thought by now this system wouldve been revived by the internet.. it was great! FROM: Tom Sharples DATE: Tuesday June 12, 2001 -- 2:22:04PM For an interesting write-up on the entire history of Personics, have a look at the current (June 26, 2001) issue of Business 2.0. Later on this month, it should also be viewable on their website, FROM: Amber DATE: Monday June 25, 2001 -- 8:14:59PM How cool to find this site! I was recently going through my tapes in preparation of a yard sale and came upon my Personics tape. Or rather, tapes. I had ordered one through the mail, and I named it "Hot Hitz Mixx One" (as I anticipated making more tapes). However, the aggregate time for the songs (20 of them) was too long, so I received TWO tapes--both named "Hot Hitz Mixx ONE"! Well, I did a lot of explaining over the years, but it wasn't until last weekend that I whited out the second title and wrote in "Two." FROM: Ryan DATE: Monday June 25, 2001 -- 11:12:06PM I heard someone talking behind me in line yesterday about a Personics-like CD compilation machine at Best Buy. Since I never foot in the Store of Satan, I can't verify it. Can any of the unholy among you validate this claim? FROM: carol burnell DATE: Monday August 19, 2002 -- 9:08:02 am would like a copy,both cd andtape of rhapsody in blue---complete recording of this piece only---please advise---thanks FROM: Paul [E-Mail] DATE: Monday August 19, 2002 -- 9:09:50 am That's a popular item here at Ping Heavy Industries. The average cost per media (available on album, 8-track, CD, and cassette) is $1,940.63. FROM: david sutherland DATE: Friday January 17, 2003 -- 8:42:33 am I picked up one of the *internal* personics CD discs in the early/mid 90's in Rancho Cucamonga at an outdoor computer swap meet. This is a computer CD, not a music CD and contains the compressed music without any index. FROM: Bob [E-Mail] DATE: Wednesday March 19, 2003 -- 11:57:46 pm I had one of those Personics tapes done for music Dad & I could listen to - especially on trips to car racing events. FROM: Bob [E-Mail] DATE: Thursday March 20, 2003 -- 12:10:07 am In regards to the CD of music (David Sutherland posting), it may have been an early MPEG format, perhaps even in MP3 format. Try importing the music w/ MP3 player software. Music Match seems to dominate the MP3 player market from what I've heard. FROM: Mark DATE: Thursday April 17, 2003 -- 8:43:13 pm Hi Tom! FROM: kathy DATE: Wednesday May 21, 2003 -- 5:28:20 pm Really enjoyed finding and reading this article about Personics, I only have one, but thought they were an excellent idea, 2 of the songs I had put on it were California Dreaming and Society's Child. Wish they would bring them back! FROM: Tom Kennedy DATE: Wednesday May 21, 2003 -- 8:05:01 pm Visited America in the'80s ( my fiancee was working there) and was wowed by the Personics booth in a Povidence record store. Made anumvber of tapes but was so short of creativity that I gave them names like "Now that's What I call Unrelated Music"(a spoof on an English series of compilation records) and so on. It introduced me to soul music which I'd never got really into in Britain and I was impresssed immensely by the whole thing. Came back to blighty and found no-onn e had ever herard of it and thought I'd made it up or dreamt it. Why in the world did it ever die out? FROM: Lisa DATE: Thursday August 7, 2003 -- 7:23:16 pm Wow! And I thought I was having a BAD DAY BEFORE!!!! I have THREE of said Personics tapes that I had made - one from the 60's, the 70's and the 80's. FROM: Kirsten DATE: Friday August 29, 2003 -- 10:36:16 am I loved Personics and still have my two tapes. Where else could I still hear "Lets Go All the Way" or "Break My Stride?" These are the tapes that hold the gems NOT played on the 80's revival weekends. FROM: ML Starkey DATE: Friday March 12, 2004 -- 11:27:07 am the "orphaned puppy"link above has been changed: FROM: Joseph DATE: Friday March 12, 2004 -- 4:25:51 pm Personics may have been cheap, but we didn't even have money for that. My brother would sit by the radio for hours waiting for a song to come on and then he would record it on a cassette to make mixed tapes--usually on TDK D-90's--cheap voice tapes. Sometimes he would catch an ad. Now it's more entertaining to listen to the old ads for Faygo, Oreos, and Like Cola than to listen to the songs. FROM: Ty DATE: Thursday March 25, 2004 -- 12:28:24 pm The data compression system that Personics used was Dolby AC-1, which was an Adaptive Delta Modulation system. It was a data reduction system but not a perceptual coder as such - it simply transmitted the "difference" between each 16-bit word. Personics was VERY cool - I made a Howard Jones Personics tape at the Sam Goody record store at the DelAmo mall in Torrance, CA, circa 1989. FROM: Terry DATE: Friday April 2, 2004 -- 8:12:30 pm I have one wonderful Personics tape going back to 1992 or so. Would have loved to do more - in fact I have a coupon dated 9/22/92 for 5 free songs! I believe there still is a huge market for a pay per song service that lets a user go through a list and pick singles to record in whatever format works for the user. FROM: SHARON DATE: Monday April 12, 2004 -- 4:49:47 pm i BOUGHT A TAPE, i PLAY IT ALL THE TIME, TRYING TO FIND A TAPE ON POOL AROBICS, ANY IDEA WHERE? FROM: Ryan [E-Mail] DATE: Monday April 12, 2004 -- 6:37:37 pm I'm going to guess in the poolhouse. Am I right? FROM: Fizz DATE: Monday November 22, 2004 -- 7:49:34 pm My personics tape song list: FROM: DATE: Saturday January 1, 2005 -- 2:51:59 pm FROM: Zak DATE: Sunday March 13, 2005 -- 10:37:22 pm I used iTunes to re-create my Peronics tape. I still have it and listen to the original. I just felt it was time to update it and have it on CD. FROM: Ontario Emperor [E-Mail] DATE: Sunday May 1, 2005 -- 1:00:36 am I just read the article "Wal-Mart Unveils Customized Music CDs," and it reminded me of the old Personics system. I trashed my Personics cassettes when I trashed all my other cassettes several years ago, but it was a truly great system for its time. FROM: Gary Hobish [E-Mail] DATE: Wednesday December 21, 2005 -- 3:49:20 am Along with Tom (above) I was at Personics- I was one of the mastering engineers who did the encoding. It was a great ride while it lasted, and one of the best groups of people I've ever had the pleasure to work with. Too bad that "industry standard" territorialism got in the way. FROM: Rich DATE: Thursday May 4, 2006 -- 3:57:00 pm I remember the Personics system with great fondness, and still have two tapes I made on it. To be honest, I found this thread from a Google search trying to find if a CD version of the system was still around. One of it's great features was the availability of low-priced or free tracks that were available to pad out what you were buying. That made a great method of hearing new things.
From: Dave
I had mine made at Harmony Hut in Paramus 1989. The Promotion was when you bought a mix you were given for free "Up All Night" By Slayer.
Interestingly, the tapes stickers say TDK II Normal Bias tape but on the sleaves indicates High Bias. I worked at Goodys and the Hut and know tape, it looks like a TDK SA high bias. Doesn't make much sense, sticker likely wrong. Tape still sound good. Recorded on a Nachamichi.
From: Michele
I was trying to reach Tom Sharples via te link in his comment early on on this site but my email bounced back and i was wondering if anyone knows how to contact him.
There was also a Mark who left a comment here saying that he was a firmware engineer wit Personics Any help getting in touch with either of these two men would be greatly appreciated. Or anyone else who happened to work there during the 1984 to 1989 period. Thanks a bunch, Michele
From: J
Michele - what type of information are you looking for from someone who worked at Personics?
From: Tom Sharples
(URL)
Hi, I can be reached at tsharples@qorvus.com, or via the Linkedin system (which is how Michelle finally found me):
http://www.linkedin.com/profile?viewProfile=&key=2076933 This, btw, is a great tool for getting back in touch with ex-colleagues from Personics! Tom S.
From: Frank Morrison
I visited the US west coast area from England in 1990. Personics was in a music store in Los Angeles so I ordered a tape. I was so impressed I went back the next day and ordered two more. I still have one somewhere.
When I got back to England I told everyone what a great thing Personics was. I vacationed in Florida the following year with orders for several tapes from friends and family members in England, but Personics was nowhere to be found. I can still remember the feeling of disappointment because what seemed such a great thing hadn't lasted. So glad to find people who remember the system! © 2008 The Daily Ping, all rights reserved. We are not responsible for the content of any comments on our site. We are also not responsible, in general, so it's all good. |

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