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Home | Monthly Archives | About | Contact Monday, May 6, 2002
Nearly a year ago, Smuckers introduced Uncrustables - a readymade PB&J sandwich with the crusts removed. Now, Sara Lee has introduced a bread without crust. It costs about 75 cents more per loaf than Bread Classic, and their market research shows that people are willing to pay for this.
I want to come out and say that I really do enjoy bread crust. While there is something to be said for the chewy goodness of the non-crust area, the crust is there to provide something very necessary to a good bread: balance. Without the crust, offering slightly hard and slightly chewy textures, bread becomes totally soft. It loses all sense of challenge. Bread goes from a complex mixture of sensations to just one basic, generic taste. Has the position of bread in our society diminished so much that we're willing to forgo a "good" bread, and parts of a good bread, just so we can simplify things? The other issue, similar to my problem with Uncrustables, is that this provides a time-saving device that seems rather silly to me. Making a PB&J sandwich and removing the crusts would take no more than 10 minutes, on a bad day. Taking a few slices of bread and removing crusts takes a minute or two. At worst. But apparently, 2 minutes are worth 75 cents to some people. It's disappointing. Bread crust is good. Let's ensure that our children, and our children's children, know what a good loaf of bread is all about. I'm Paul, I'm pro-crust, and I'm not ashamed to admit it. Comments
FROM: Ryan
DATE: Monday May 6, 2002 -- 12:57:44 am I'll be the first to say that the market research is full of crap and the decrusted bread will not last long. FROM: Matt DATE: Tuesday May 7, 2002 -- 12:27:32 am What are you supposed to hold the sandwich by? The bread would get all soggy if it was crustless. FROM: me DATE: Thursday May 9, 2002 -- 12:39:11 pm that would totally take all the fun out of biting all the crust off first, leading to eating a sandwhich taking less time, which means that we would eat More sandwhiches, which of course leads to america, followed by the whole world weighing well over 1000 lbs each, leading to the end of sex (reproduction) and the end of the human race! aaaahhhhhhhhh FROM: Alan Gee DATE: Thursday May 23, 2002 -- 8:06:03 pm I'm a fan of the bread with crust, but while were on the whole sandwich issue, have you ever tried Goober Grape????? Oh it is god! That's right, not good, GOD!!! Peanut butter and jelly in the same jar!!! Get some. Then tell me they shouldn't make Goober strawberry. FROM: King Random DATE: Monday June 3, 2002 -- 10:46:02 pm Hear Hear. I am all in favor of crust. Then again, I am the type of person that eats all the crust off first, bite by bite, then slowly eats away towards the middle till I have a perfectly round bite size sandwich, which is then slowly enjoyed. But that is just my idiosyncrasy. FROM: Marcus Mackey DATE: Tuesday June 4, 2002 -- 9:41:15 pm Pro Crusted bread, Pro PB, Pro Strawberry Preserves (not just jelly, must have chunks of real fruit ::grunting:: and nope... no grape, grape is EVIL as is all other forms of preserves in my opinion); all separated for creation and consumption. Preferrably "Homemade" Preserves (to align with another Ping) by my Grandmother (up here) or aunt in Missouri. FROM: Alan Gee DATE: Wednesday June 5, 2002 -- 5:43:20 pm Marcus- I agree the grape is EVIL FROM: Joseph Long DATE: Wednesday June 5, 2002 -- 6:19:46 pm Purchasers of commercially de-crusted bread make all consumers look like dummies. You will not find support for commercially decrusted bread in my quarter. FROM: Elizabeth [E-Mail] DATE: Wednesday June 5, 2002 -- 11:18:29 pm Soft bread already pales in comparison to crusty bread, and soft bread with no crust is not even worth eating. Any crusty bread fan should visit France for SURE. Soft-crusted bread is almost unheard of, and in fact some French people make fun of Americans for eating it. FROM: Ryan DATE: Thursday June 6, 2002 -- 9:36:41 am She/he is left with less than a whole loaf of bread, and has paid more for it. FROM: Mike B. DATE: Thursday July 4, 2002 -- 12:06:29 pm I don't mind bread crust, except that the ordinary run-of-the-mill white bread has crust that is really--dry but not crusty--with like a burned taste. I dunno. Bread is weird. FROM: King Random DATE: Sunday July 7, 2002 -- 10:04:18 pm Sour dough is the best all around, in my opinion. Good bread, but the crust is the best part. What could be better? Only problem is, it is a bit expensive. Oh well, the price we must pay for good bread. FROM: Blah DATE: Saturday October 5, 2002 -- 5:32:08 pm First of all I'm jus gunna come flat out and say CRUST STINKS. Let Sarah Lee come out with their 'no crust bread.' Not everyone is enjoys the crust on bread. I personally am going to support the manufacturing of no crust bread. There needs to be more of a variety of breads. FROM: Karen DATE: Thursday October 17, 2002 -- 9:15:19 pm My husband and I are very confused. Where is most of the nutrition in bread? Is it in the crust or not? FROM: Marcus Mackey DATE: Friday October 18, 2002 -- 8:49:06 am What we have here boys and girls, is a right-wing, conservative, anti-crust conspiracy. FROM: Robin DATE: Saturday October 19, 2002 -- 2:01:45 pm This right-wing conservative LOVES bread crust! You can't bake bread without it! :-P FROM: Mike [E-Mail] DATE: Wednesday October 29, 2003 -- 10:20:13 pm Bread crust is makes the difference in my daily routine. It helps me a lot. FROM: cameron [E-Mail] DATE: Monday July 26, 2004 -- 5:51:26 pm it's all about the sprouted grain bread! much healthier and tastier than that contentless, high fructose corn syrupy crap bread! FROM: Jeleesa Holt [E-Mail] DATE: Thursday December 2, 2004 -- 10:51:32 am Sarah Lee's Bread tastes great looks wongerful and makes great toast. I LOVE IT!!!!!!! FROM: Joseph DATE: Thursday December 2, 2004 -- 1:58:25 pm Jaleesa, FROM: Adolfo [E-Mail] DATE: Saturday March 26, 2005 -- 2:20:46 pm Hi, Introducing the CrustAway, it was invented by a kid in Kansas, patented and made in the USA and it's available on the web at http://www.crustaway.com. FROM: Paul DATE: Saturday March 26, 2005 -- 6:35:55 pm Aw come on, Adolfo - did you even read my Ping, or are you just here to pitch your product? At least put on a good show.... FROM: Joseph DATE: Monday March 28, 2005 -- 4:59:51 pm CrustAway will only work on certain bread, and, it looks like it promotes waste because it looks like it removes a lot of good bread with the unwanted crust. I don't get the feeling that this will work well on the loaf of Jewish rye, which is a shallow oval in cross-section. The Jewish rye has the most unpopular crust in the house among the uncrustables. For crust-eaters, the Jewish rye has the most delectable crust. FROM: Marcus Mackey DATE: Monday March 28, 2005 -- 6:24:42 pm This right-wing conservative LOVES bread crust! You can't bake bread without it! :-P FROM: Joseph DATE: Tuesday March 29, 2005 -- 7:51:33 pm Marcus, FROM: Irene Brosch DATE: Sunday August 14, 2005 -- 5:48:46 pm Often I do remove the crusts as a recipe specifies. I then put these crusts in the freezer to use at a later date. Do you know of any recipes calling for a generous amount of bread crusts? FROM: Ryan [E-Mail] DATE: Sunday August 14, 2005 -- 9:34:30 pm Why not break them up, toast them lightly, and use them for croutons? FROM: Patrick DATE: Thursday October 27, 2005 -- 8:16:11 pm If you call the outside of a loaf of bread the crust, what do you call the inside? Is there a name for the soft part? Email me if you know the answer. FROM: Eddie Gnanapragasm DATE: Wednesday November 16, 2005 -- 9:06:53 pm im 22 years of age. this would save my dad time in the morning when he cuts the crust off for my work sanwiches.......great idea guys FROM: Curly Hair\'d Crust Girl DATE: Wednesday November 16, 2005 -- 9:16:42 pm Wouldn't everybodies hair be straight if we didn't eat our crusts??? FROM: Josh DATE: Friday April 21, 2006 -- 1:16:13 pm michael mcconvile needs to eat his crust. he sits at the lunch table ever day, filling himself with "semi-sandwhiches." thats right. he eats everything but the crust. thus leading an unfulfilled life. FROM: Mike McConville DATE: Monday April 24, 2006 -- 10:06:30 pm My ideal bread is a bread baked to golden brown perfection all around. That way, I could dive in through the top and eat it out. FROM: mick DATE: Monday April 24, 2006 -- 10:14:08 pm umm....everyone who has ever posted something on this site is a raving lunatic and should be sent to a mental institute...crust is horrible..end of discussion...thats why it makes up 4% of the total surface area of the bread...anymore than four percent and the US population would never buy bread again...any product without crust has my support,, and i would like to say whoever wrote that initial article is clearly having an affair with a loaf of bread
From: Terri
I have a 5 year old that will not eat bread with the crust. Where can I find this crustless bread? I have looked in every grocery store around my house.
From: you
i only eat bread heels. that's how pro-crust i am.
From: jedipocky
i only eat the crusts of bread. strange eh? the white part is not worth my calories, tiem and stomach space.
bread crust rules... yumm. the brownness of it and the texture..thats the whole point of me eating bread! send your crusts to me!
From: keiva
i'm a mother of 3 and none of my kids like crust on there bread i hate cuting the edges of all there sandwiches i already have lots to do with my day i would be diffently buy that crustless bread .....as would all other mothers i think it's a great idea an they could just market it for kids.....
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