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July 25th, 2010

Aspray tries too hard

I’m a huge fan of goofy “As Seen on TV”-type ads, that’s for sure. I loved the supercut set to The Beatles’ “Help.” But I saw an ad online today that tries so hard, it ends up failing:

I mean, you’d think a video about deodorant spray you can use on your buttcrack would be gold, but these guys try so hard. The testimonial near the end is so bogus and forced, it just feels ridiculous. And to show they were clearly going for the “Hey! Look at us! We’re kitchy and hilarious!” demo, their site even references the ad and how “funny” they tried to make it.

Sorry. I’ll pass. Now share some of that Sweet Simplicity…

Posted in Consumer Commentary

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