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May 24th, 2000


This is really something that shouldn’t exist, but does. Pagejacking works like this. Say you want to search for kazoos on AltaVista. You type in the search word and are presented with a myriad links. The first one is a site at, so you check it out. Somehow, you are instead sent to

How can that be? It appears as if it’s relatively easy to do, and what’s great is that it’s been done by companies such as Barnes and Noble and – everyone’s favorite – eToys! A sad situation, and one that has throngs of legal ramifications. How can companies just take fully copyrighted material and put it on their own site? Isn’t that kind of like the opposite of the "trademark dilution or confusion" mania that’s been going on lately? -pm

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