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July 20th, 2000

Apple Lays a Cube

After seeing rumors from AppleInsider dissed left and right about Apple’s supposed new G4 Cube, I expected something else from Apple. The Cube idea to me wasnothing new, because 3 years ago I actually designed a PC case that was… you guessed it… a cube. I designed it with customizable "faceplates", akin to skins or cellphone covers, so you could customize the look of the box.

And now, Apple goes ahead and releases the same damn thing. It’s a good thing I’m a nice guy, because otherwise I’d sue Steve Jobs.

In any event, the Cube is a fine idea. I’m concerned about the execution. A thick plexiglass case? The handle is inside the case and needs to be opened? A slot big enough to lose coins in? I’ll pass. But I know people will love it, just as they did the iMac and the future-cool G4 (which I had massive computer envy over.) Apple’s trying. -pm

Posted in Technology

FROM: Robert
DATE: Thursday July 20, 2000 -- 9:52:33AM
Did anybody else see that movie "Cube"?

FROM: Terry Murphy
DATE: Thursday July 20, 2000 -- 11:13:09AM
Sorry, Paul, Apple beat you to it. NeXT made the NeXTcube in 1989, which was a cube based computer. The NeXTstep is also the prototype for MacOS X. NeXT of course was founded by Jobs, and Jobs rejoined Apple, and Apple bought NeXT.

I'd still like to know what all the hype about a CASE is ... don't people case what's INSIDE anymore??

FROM: Ryan
DATE: Thursday July 20, 2000 -- 12:19:42AM
Robert -- yes, in-freaking-credible film.

Terry -- Good call. I always knew Paul was a phony! :)

FROM: Paul
DATE: Thursday July 20, 2000 -- 5:09:17PM
Hey! :)

FROM: Spoor
DATE: Thursday July 20, 2000 -- 7:25:43PM
It looks like a little Air freshener.....

FROM: Tony
DATE: Thursday July 20, 2000 -- 10:29:18PM
The cube is what happend when the g4 was kneecapped by the loanshark....

FROM: Matt
DATE: Wednesday July 26, 2000 -- 12:10:12AM
We had a week dedicated to Cube the week that it came out at school. WE had ads on our dorm doors and discussed it all the time

FROM: Robert
DATE: Wednesday July 26, 2000 -- 7:54:41AM
Matt--Remember how "Cube" had that chick from one of the Star Trek shows? That was rad. I bet she's a PC user.

FROM: Matt
DATE: Wednesday July 26, 2000 -- 9:19:43PM
Rob--maybe she would write an article for the daily ping site here if she has a computer.

FROM: user13
DATE: Sunday August 4, 2002 -- 9:44:36 pm
You just got the idea off of apple's computers of yesteryear so you didnt think up anything u just copyed the idea from a computer ages ago

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