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January 3rd, 2001

The Least Effective Form of Advertising

I’ve read about how we that browse the web more than a few times a week have learned to “look past” banner ads and items the size of banner ads at the top of web pages. Similarly, animation has been proven to be more of a distraction than an attraction when it comes to have advertising on your site. But I’d have to say that the absolute least effective form of advertising on the web is pop-up windows.

I can tell you that as a web designer type guy, being asked to create a pop-up window is like asking the pope to pray to Mecca. And I can tell you that when I browse the web, if a pop-up window comes up when I’m viewing a web page (whether it be when I enter the page or when I leave the page, as seems to be the recent trend), I close it before anything even loads. Heaven forbid that it was actually something important — if it looks like an ad, I ignore it (unless it’s from a site that is known to have properly targeted advertising based on the page being viewed). -ram

Posted in Consumer Commentary

FROM: Robert
DATE: Wednesday January 3, 2001 -- 12:17:06AM
Pop-up windows are like people you hate who show up to crash on your couch. Except you can kill pop-up windows.

DATE: Wednesday January 3, 2001 -- 3:58:44AM
I've always considered pops the lowest common denominator of webvertising. I mean, jeeze, that's what porn sites do. Now Salon does it too. Therefore, with my warped logic, Salon=Porn.

Of course, for some of you that's probably a good thing.

FROM: Paul
DATE: Wednesday January 3, 2001 -- 7:43:32AM
Agreed, Ryan. Was just thinking of this the other day: are pop-ups doing anything for their advertisers? They're annoying, intrusive, and fairly anti-web.

This is why we need those JavaScript window open/close controls in browsers, man!

FROM: John Doe
DATE: Wednesday January 3, 2001 -- 11:12:51AM
this thigsn are cool. Pop up winodws are the best, they acn give you gret options. if you don't agree, go to heck hard

FROM: paulo
DATE: Tuesday January 20, 2004 -- 5:39:53 pm
John Doe, please learn to spell. My current web hate is pop up thingys which don't even have their own task bar box, or a window, they just appear over the text of what you're trying to read and have a really tiny close symbol, which is actually a link anyway. msn love the little buggers.

FROM: Paul
DATE: Tuesday January 20, 2004 -- 6:07:38 pm
paulo: Then don't use MSN. I firmly believe that if you really hate those "pop up thingys" (I do, too,) then find another spot online where they don't have 'em.

DATE: Saturday January 1, 2005 -- 3:04:13 pm

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