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December 11th, 2005


The car commercials that have traditionally annoyed me more than any other are Jaguar commercials. More than the pandering to people with too much money, it was the way they pronounced “Jaguar,” with three syllables. It was like they were purposely trying to be obnoxious by adding a third syllable… “Jag-you-are.” Grrr.

But now I’ve noticed that the commercials no longer use the three syllable pronunciation. It’s now pronounced with only two. And it’s funny how much less obnoxious they seem.

Posted in Cars

FROM: Paul
DATE: Sunday December 11, 2005 -- 8:42:53 am
That's a good thing, really. Jag-you-are is... pretentious. And really, Jaguars are pretentious enough as is.

FROM: Joseph
DATE: Monday December 12, 2005 -- 5:41:13 am
Old jags from back in the day when they looked good even if they weren't the most reliable are still cool. But now, they're just really expensive Fords. Is it just me, or is Ford's ownership showing in the new Jags that look like Tauruses with a fancy grille?

FROM: Steve A.
DATE: Monday December 12, 2005 -- 5:44:14 am

My wife's dream car is a Forest Green Jag-you-are with black leather interior and it HAS to have the large cat as the hood ornament.

I hadn't noticed the syllable change, but maybe that explains why some have that large cat and other's don't.


Oh yeah, she knows short of winning a lottery (and thus far our state doesn't have one), that car's a pipedream.

DATE: Monday December 12, 2005 -- 8:38:15 am
Hey my mom drives a jag, and those are some of the finest cars on the
road. I know because I work on alot of cars. It's always amazing how
many enemies you make when you drive the car.

FROM: mel
DATE: Thursday December 15, 2005 -- 8:35:23 am
Mr. Lube:

Is your name in reference to a speedy lube job, as in a quick-ass lube, or is it the more vulgar reference to a quick rear lube, as in quick ass-lube?

DATE: Friday December 16, 2005 -- 11:35:56 am
that's for you to decide, take it how you want it...

DATE: Tuesday January 10, 2006 -- 10:57:27 pm
Jag-you-are is the British pronunciation, and since Jags are British cars, they used it.

FROM: Callithrix [E-Mail]
DATE: Monday April 3, 2006 -- 9:49:36 pm
Ami is correct. Although the British pronunciation of Jaguar is more like jag-you-uh.

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