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December 17th, 2008

Honest Tea: Service Done Right

I’ve long been a fan of Honest Tea. In addition to have perhaps the only bottled tea that doesn’t completely suck, they’ve always been a very positively-run company. They contribute to good causes, run their business in a sustainable way, source responsibly… all that good stuff. I’ve even volunteered with co-founder Seth a number of times and can attest to the fact that he’s a good guy that really cares about his product. I once told him I thought Honest Tea’s new mint white tea was too minty. He agreed.

The other day I purchased a bottle of my favorite Honest Tea offering, Mango White Acai, and was taken aback when I tasted it. It tasted fermented… more like beer than tea. I dropped them an e-mail letting them know about the issue and the next day I received a personal e-mail thanking me and offering me some coupons for free bottles.

But here’s what really impressed me: they also shipped me a box and a prepaid label so that I could send them the bottle. They wanted to know what went wrong and wanted to test the tea itself.

It’s amazing. It’s like they actually care about the tea. Even after selling a 40% share of the company to Coca-Cola!

That’s refreshing.

Posted in Consumer Commentary, Food and Beverage

Steve A December 18, 2008, 12:44 am

That’s *refreshing* in more ways than one. It’s always good to hear a company actually cares about their product.


Jeani December 19, 2008, 3:23 pm

I’m impressed! As an iced tea snob, I’ve been a devotee of Honest Tea for a few years, but this makes me like them even more!

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