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June 14th, 2011

The Unsung Heroes of Cookie Design


As mentioned by Pinger COD yesterday – I suspect – Nicole Twilley has written an excellent article at The Atlantic about cookie design. I mean, have you looked at an Oreo wafer? I mean really looked at it?

The design is rather intricate and uniquely American. Architecture critic Paul Goldberger is quoted in Twilley’s piece as saying this, in relation to Hydrox:

Still, it is the Oreo that has become the icon. And after all, it is the more American-looking of the two — its even pattern, however dowdy, has an industrial, stamped-out quality. It might be said to combine homelike decoration with an American love of machine imagery, and in that combination lies a triumph of design.

Twilley takes us through the tech and origins of stamping lovely, modern designs on cookies and also shows variations on Oreos. It starts out so humbly and becomes, well, iconic.

A great read for Oreo fans and design geeks like me.

Posted in The Oreo Family

Doug June 16, 2011, 8:38 pm

Not only is the design uniquely American, but it probably adds to the crunch.

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