The Daily Ping

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July 8th, 2011

Digital Product Placement

I have to say that this post about digital product placement, via MetaFilter, was an eye-opener for me.

In brief, reruns of shows such as How I Met Your Mother are manipulated digitally to insert new ads. The technology has been in use for a while, but it’s definitely one of those things that I suspect few people outside of that industry noticed.

So the next time you’re reading one of our Pings from 2000, be careful: we might be inserting ads for the Kevin James movie Zookeeper. (Good golly, I hope not.)

Posted in Just Plain Odd, Pop Culture, Technology

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