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August 1st, 2011

Social Starbucks

Have you seen Jonathan Stark’s Starbucks card experiment? He has a Starbucks card that he’s made public. Anyone can use it, anyone can fill the card back up (“based on the similarity to the ‘take a penny, leave a penny’ trays”), and anyone can check the card’s current status on Twitter. I mean, there’s even an API.

It’s a neat experiment. And even though common wisdom would suggest that the card would be used up and then never refilled, the balance never dips down to 0 for long before someone throws some coinage into the pot.

Posted in Food and Beverage

Paul August 2, 2011, 4:09 pm

What a fine idea! I approve of this, in part because it reminds me of the Olde Webbe.

Ryan August 10, 2011, 12:03 pm

I’d seen his reply on Facebook this morning, but hadn’t heard the info about his employer yet. Interestful!

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