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July 12th, 2002

A Real Live Truman Show

One of the plot devices in The Truman Show was that the life of a man, Truman Burbank, was always televised. And because it was always televised, there were a number of commercials that made their ways into everyday life. In one scene, for instance, Truman is enjoying a breakfast when his wife – fully aware of the camera – picks up the cereal box Truman is eating from, gives it a solid camera shot, and works in the sales pitch. Truman, unaware of the camera, is a bit perplexed at his wife’s behavior.

That look is what I had on my face after I read that there’s a TV show in the works that incorporates commercials into itself and eliminates the need for a commercial break. It’s not surprising, but it’s still slightly disconcerting.

In an era of PVRs such as TiVo, I suppose the television industry will continue to come up with something different. They know we tend to fast-forward commercials. But what happens when we choose to fast-forward an entire show?

Posted in Television, Movies, and Music

FROM: Chris [E-Mail]
DATE: Friday July 12, 2002 -- 9:20:57 am
With the exception of Ed and The Practice, I pretty much have "fast forwarded" network television in general. Its a wasteland. Give me ESPN and The History Channel and I'm a happy camper.

FROM: Greg
DATE: Friday July 12, 2002 -- 12:05:38 pm
Television is going to become like the movies with product placement everywhere. My question is when will the advertisment industry be able to run commercials in your dreams? "The following dream is brought to you by Craftmatic Adjustible Beds. If you're not sleeping well tonight, get a Craftmatic!"

FROM: Matt
DATE: Friday July 12, 2002 -- 12:10:40 pm
The best thing about the networks and their obsession with commercials is when you never buy a single product that you have seen advertised on tv. Fuck advertising!!!!!!

FROM: Ryan
DATE: Friday July 12, 2002 -- 2:11:38 pm
Or when you purposely avoid a product because of how it's advertised. Or maybe that's just the way I do it...

FROM: Robert [E-Mail]
DATE: Friday July 12, 2002 -- 6:02:52 pm
Matt: But no! Breakfast cereal commercials are all over TV!!!

FROM: steve
DATE: Friday July 12, 2002 -- 10:36:10 pm
my question is will the 'ads' be truman style ones (the actors turn to the camera and endorce the product in a cheesy way) or will it just be small banners popping up on the screen frequently (the kind you get when you go into morpheus)

FROM: ronnie
DATE: Wednesday August 16, 2006 -- 9:48:06 pm

What is this then?

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