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May 13th, 2004

Stupidest Tagline Ever

There have been some really bad taglines in the past, but I hereby want to announce the worst of the worst, the lamest of the lame, the one that I can’t believe they paid for… the award goes to Denny’s. Their tagline?

“Denny’s… A Good Place to Sit and Eat.”

Supposedly, the phrase captures the idea that Denny’s is “a comfortable place that offers an inviting, come-as-you-are environment and good quality, great-tasting food.” Whatever. To me, their tagline is something I would say about a table. They might as well have chosen, “Denny’s… A Place To Put Your Food” as far as I’m concerned.

Posted in Consumer Commentary

FROM: Joe Revees
DATE: Thursday May 13, 2004 -- 8:01:07 am
With my previous Denny's experiences, the first thing that came to mind when reading that slogan was "A Good Place to Sit and Wait."



FROM: Chris [E-Mail]
DATE: Thursday May 13, 2004 -- 8:15:50 am
I'm not a fan of Denny's. When I'm looking for that sort of food (which I often am) I prefer IHOP.

And to think some advertising bozo making six figures spent months working to come up with that tag line.



FROM: Paul
DATE: Thursday May 13, 2004 -- 8:29:43 am
That isn't even my favorite thing about Denny's. Ever since the successful racial discrimination lawsuit, every single Denny's ad I've seen has featured African-Americans. Every one.

"A good place to sit and eat, even for people with different skin tones than the CEO's."



FROM: Greg
DATE: Thursday May 13, 2004 -- 8:51:09 am
"A good place to sit and wait and get bad service and eat greasy food and get sick."



FROM: Dave Walls [E-Mail]
DATE: Thursday May 13, 2004 -- 9:09:49 am
"A good place for food with WAAAAAAY too much sodium."



FROM: Joseph
DATE: Thursday May 13, 2004 -- 1:43:54 pm
How about, "It's as good as any place to sit and eat when all the bars have closed for the night and you don't feel like sitting on the curb eating Chinese takeout from the all night Chinese takeout place with no tables."



FROM: Robert [E-Mail]
DATE: Thursday May 13, 2004 -- 4:49:28 pm
Following Joseph . . .

"Denny's: It's open when you're drunk."



FROM: Rafael
DATE: Thursday May 13, 2004 -- 6:23:45 pm
When I first moved out here to Seattle I stayed at a Ramada Inn (North side of Seattle) for two months and right next to the Inn there was a Danny’s and I used to go there on a daily basis, people where friendly, good service and after a while I practically became part of their click. Anyway, once my new home closed in the South side of Seattle, I realized to my horror that not all Danny’s are alike. The place was out of the way, kept you waiting because the other customers that are seated were still waiting for their food. Then once you got seated you were left to collect dust because it takes a while for someone to finally realized that those are not the same customers in that table.



FROM: gretta
DATE: Thursday May 13, 2004 -- 7:12:15 pm
Denny's is a great place to get glass...not a glass of water or milk, just glass. I did, mixed right in with my salad. After I alerted them that I was crunching on glass, they wanted to know, did I want some more salad???? Poughkeepsie



FROM: jk
DATE: Thursday May 13, 2004 -- 9:22:52 pm
"Denny's, not quite as good as your locally-owned diner."

I once had milk there that I swore was sour, and they proceded to bring me MORE sour milk. Ew!



FROM: Ryan [E-Mail]
DATE: Thursday May 13, 2004 -- 10:13:28 pm
And that brings us to the Denny's Diners... their attempt to recreate an authentic diner atmosphere. Perhaps I'm just an old fogie, but if it was built after 1960 (especially the Starlight Diners built in recent years), I can't accept it as an authentic diner.



FROM: Robert [E-Mail]
DATE: Thursday May 13, 2004 -- 10:19:09 pm
Perhaps I'm just an old fogie, but if it was built after 1960 (especially the Starlight Diners built in recent years), I can't accept it as an authentic diner.

I'd add: If at least 50% of your clientele isn't human trash, you're not a real diner.



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