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June 29th, 2005

Employee Discounts for Everyone

I’ve noticed a new trend in recent weeks that auto dealers and car companies are using to lure customers in and give them a deal. I imagine everyone is so numbed to “cash back or 0% APR!” that it was difficult to come up with a way to give the same old discount in a new way. The new way is the so-called “employee discount for everyone.

The idea, of course, is that an employee at any given retail store (or, apparently, auto dealer) gets a hefty discount on merchandise from the store. The employee inevitably also uses this discount to get his friends stuff (though probably not so often at an auto dealer). It’s always felt like a special, secret little club you have to be part of, so this new marketing gimmick–though it will be short-lived–is a pretty clever way to repackage a plain ol’ discount.

I’d love to see restaurants try this same promotion. Of course, it would pretty much break them, but it would be fun while it lasted.

Posted in Cars

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