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June 10th, 2006

Biggie Is Not Biggie

So this is weird. Wendy’s – you know them, the fast food chain, they sell food – has had “Biggie” drinks and fries for a long time. They were big, but then they added the Great Biggie for a while, which too was big. Anyway, they’re dropping the “Biggie” designation altogether.

That’s not the weird part. The weird part is that the Biggie drink is becoming… medium. Today’s medium is becoming a small, and the small is being shifted over to the 99 cent value menu. Best of all, a new Big Gulp-ish large drink is being added. Per the article, it’s 42 ounces.

It’s fine that they’re dropping an established name and going with conventional size names, but it feels like they’re really trying to confuse folks by making the Biggie a medium. The interesting thing about all this is that the kids’ meal is probably the closest thing to an old-fashioned sized meal for adults, now.

(This link was stolen from Kottke, because it’s Saturday.)

Posted in Food and Beverage

FROM: COD [E-Mail]
DATE: Saturday June 10, 2006 -- 9:21:25 am
They are trying to appease the portion size police.



FROM: Paul
DATE: Saturday June 10, 2006 -- 10:16:52 am
But then shouldn't the Biggie be the large?



FROM: Steve A
DATE: Saturday June 10, 2006 -- 5:57:57 pm
When I was a Kitchen Manager for Applebees, we sold our salads in two sizes: medium and large. Go figure. Sometime after I left someone in marketing woke up and said to him/herself: Hey, what we're REALLY selling is large and small. That's how it is today, I believe.

But back to the Biggie.. so now you buy a 99˘ soda and keep getting refills. Makes sense to me. It only costs them about 5˘ a portion to sell to you. The next time they want you to upsize take that into consideration.

Ciao,



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