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June 13th, 2006

Go-Gurt

Is it just me or is Go-Gurt not only a disgusting product in theory (squeezable yogurt? *wretch*), but in name? “Go-Gurt” sounds like one what does after squeezing their yogurt from a tube, as in “I just go-gurted all over my shirt.”

Why do kids love Go-Gurt? Why the “fun tube and interactive promotions,” of course! Yay for marketing speak! Kids Love their tubes and promotions!

An interesting note: you’d think that a yogurt product would at least provide kids with some of their daily calcium, right? Well, it does, but only a mere 10% of the RDA.

Maybe I’m just an old man railing against gross products marketed towards kids the way that my parents generation rallied against Caprisuns (remember the Caprisun Riots of 1985?), but to me, Go-Gurts are just a foul, foul product whose appeal is beyond my comprehension.

Posted in Food and Beverage

FROM: Paul
DATE: Tuesday June 13, 2006 -- 9:31:31 am
Kids love the great, artificially-flavored taste... and the corporate synergy as part of a broader marketing message!



FROM: Steve A
DATE: Tuesday June 13, 2006 -- 10:53:02 am
C'mon, maybe they ARE on to something. We all were kids once. We know we'd do most ANYTHING to offend an adult. Perhaps this is their chance! LOL

Ciao,



FROM: Merle [E-Mail]
DATE: Tuesday June 13, 2006 -- 9:00:38 pm
Wow. 10%? You can get that much by picking up a piece of chalk and licking it.



FROM: jk
DATE: Tuesday June 13, 2006 -- 11:10:58 pm
Oh man, I don't feel so good. I think I'm gonna go-gurt..........



FROM: Matt
DATE: Sunday July 9, 2006 -- 10:28:48 pm
I've never actually seen someone eat Go-Gurt. Someone has to be buying this stuff, but who?



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