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February 28th, 2007

The Not-So-New AT&T

Ever since the big giant rejoining of parts of the old Bell monopoly, AT&… er, excuse me, at&t has been known as “the new at&t.” Question is, when will it become just “at&t” again? I mean, it’s been months already. It’s not new anymore.

I also secretly wish they’d just go back to “Bell”. “Good Ol’ Bell.”

Posted in Consumer Commentary

Merle February 28, 2007, 5:32 pm

Or “Ma Bell”.

It will stop being the New AT&T only after they start marketing Original AT&T. Once that is dominant, they can drop the adjectives.

Dave Walls February 28, 2007, 11:34 pm

It used to be AT&T Wireless, then Cingular, now AT&T again. The marketing people must be pulling their hair out by the roots.

Steve A March 1, 2007, 12:04 pm

I’m just wondering when they’ll return to the conglomorate size behemoth they were before the breakdown. It looks to be inevidable. Then what? More regulations to regulate the *DE*regulation?


Terry M. March 2, 2007, 1:08 am

The telecom industry is the most excrutiatingly, frustratingly confusing and complex business, and I will never understand how the various companies relate to each other, let alone how the business actually operates. But, I find the following link useful which contains a genealogy of the new AT&T: – the first 2 or 3 screenfuls contain all of the knowledge I will ever have about the telecom business.

Merle March 2, 2007, 1:09 pm

SBC bought a stadium (well, the advertising rights, and the name) out in San Francisco. When they “became” AT&T, all of the road signage had to be changed, at great cost to the city.

All hail our new lords and masters, whatever name they might call themselves by!

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