The Daily Ping

The 1st Ping was published on January 6, 2000.

October 1st, 2009

Product Placement

Tonight I was in the grocery store with my daughter, waiting in line to pay. She started touching the conveyor belt and I instinctively blurted out, “Hey, that’s dirty.” Then I looked at the cart handle and everything else around her and said, “Well… everything here is probably dirty.”

No sooner did I say that when I looked up and realized that hanging next to the overpriced disposable cameras no one ever buys is a package of antiseptic wipes. That seemed almost too perfect and knowing what I do about product placement in retail stores (that is, almost nothing), I deduced that they purposely keep the payment lanes dirty so that they can sell more antiseptic wipes. Because, really, are antiseptic wipes ever an impulse buy unless you’re feeling dirty?

Posted in Consumer Commentary

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