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January 19th, 2000

Stupid Marketing Idea #537

So Jackson Hewitt tax services decided to use Donna Summers’ “She Works Hard for the Money” as the basis for the jingle in their new series of commericals. Brilliant.

Of course, what other major company is using the same song for their jingle?


That’s exactly the impression I’d shoot for if I were Jackson Hewitt’s marketing team. -ram

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