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May 14th, 2003

Lincoln Sells, Baby!

After reading a story in the Chicago Tribune about Brunswick’s rebranding (ho-hum), I started looking around their billiards site. And right there on the front page is… Honest Abe.

So I clicked, and found a large history of the company. What did Abraham Lincoln have to do with it? As it turns out, he was the first ‘celebrity’ owner of a Brunswick. Okay, so that’s somewhat interesting. But scroll down to the bottom of the page. Oh, look! It’s an ad with Abe Lincoln as a non-paid, deceased, immensely popular spokesperson-by-proxy!

Does that strike anyone else as a little odd?

Posted in Consumer Commentary

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