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June 25th, 2006

Pomegranate is the new green tea

About seven years ago, a green tea trend started sweeping the country. This great beverage that had been around for thousands of years became a marketing gimmick and wound up in everything. Every crappy ass tea companies like Snapple and Arizona started marketing green tea and even green tea supplement capsules were being sold. Now that Snapple offers a white tea (trust me, there’s no possible way white tea would translate to a Snapple-style HFCS beverage), I fear that’s the next “trend” to ruin something perfectly good.

But the current trend is pomegranates. I had never tried a pomegranate before about eight years ago, but once I did I was hooked. I looked forward to every September/October so I could buy pomegranates at the international market. A few years ago, I started buying pomegranate juice at a Persian market near my work because that was the only place I could find it. Now, though, it’s freakin’ everywhere. Pom Wonderful sells a wide variety that are easily accessible in supermarkets. Even the local Giant sells a store brand pomegranate/blueberry juice. And, yes, supplements have become available.

What’s left for companies to co-opt and mess up? Are we going to start seeing mass production of Lychee juice next?

Oh. No.

Posted in Food and Beverage

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