Something I didn’t notice until someone (Bob Sirott, specifically) pointed it out to me: stores have already been running back to school sales for a few weeks.
Much like the move to start Christmas shopping in October this one is purely fiscally driven. And in a tough economy, well, it makes even more sense… for the retailers. But we’ve got another whole month and change of summer ahead here in Chicago, and kids shouldn’t be thinking about school yet. Right? Right. I would have been mortified.
Maybe we should just finish up the deed and have the back to school sale as soon as school is out for the year. “Stock up now in advance of next year’s rush!” and all that. Or maybe Target can give out coupons on the last day of class? That would work.
Posted in Consumer Commentary