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July 30th, 2008

Back to School in July

Something I didn’t notice until someone (Bob Sirott, specifically) pointed it out to me: stores have already been running back to school sales for a few weeks.

Much like the move to start Christmas shopping in October this one is purely fiscally driven. And in a tough economy, well, it makes even more sense… for the retailers. But we’ve got another whole month and change of summer ahead here in Chicago, and kids shouldn’t be thinking about school yet. Right? Right. I would have been mortified.

Maybe we should just finish up the deed and have the back to school sale as soon as school is out for the year. “Stock up now in advance of next year’s rush!” and all that. Or maybe Target can give out coupons on the last day of class? That would work.

Posted in Consumer Commentary

Jeani July 30, 2008, 7:27 pm

I saw Christmas stuff at Hobby Lobby today. In July! Bah, humbug.

Steve A August 2, 2008, 10:03 am

Up until last year or maybe the year before, NC schools had teachers in class during the 1st week of August. The schools opened one week later for students. Advertising for school supplies in July would almost be too late at that point.


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