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November 11th, 2008

Frustration Free Packaging

Kudos to Amazon for their new Frustration-Free Packaging initiative. The goal? Get rid of all the extra plastic and other packaging ususally associated with toys and electronics. The fact they launched this in time for the holidays will make a lot of people (and Mama Earth) come Christmas Day. Less stuff to mess with, so it’s shorter time-to-FUN! as the kids open toys. And, of course, less crap to toss in the landfill.

As Unclutterer points out, Amazon is working directly with manufacturers to implement this new packaging “right off of the assembly line.”

While I doubt this will catch on with brick-and-mortar retailers since the packaging is a marketing tool, it’s completely unnecessary for online purchases. Great job, Amazon.

Posted in Consumer Commentary

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