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November 10th, 2011

McRib: A Business Perspective

I truly enjoyed this in-depth business perspective on McRib, wherein author Willy Staley suggests the sandwich is an arbitrage. His entire premise recasts McDonald’s as a supply chain, and their sandwiches as products.

It starts off simply enough and then, wham!, it’s commodities and futures and graphs. But interesting stuff!

Posted in Consumer Commentary, Food and Beverage

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