The Daily Ping

Fred "Rerun" Barry once commented here.

June 14th, 2012

I’ve got an ad on the other line

Now, I enjoy ads (?) as much as the next person. But Skype’s latest plan – to show ads on screen during phone calls – feels a little desperate.

The idea is this: for people using Skype for free, a “relevant” ad will appear during a call. Skype is really, really hoping that people will talk about it and has even gone so far as to call these things “Conversation Ads”.

Will it work? Maybe. There are a lot of people who may be interested enough in Skype (i.e., free or very cheap voice calls) that they’ll deal with the ads or accept them as the price. And it really fits in with the working model of Facebook and Twitter: give stuff away and cram it with ads.

And now, these messages from our sponsors!

Posted in Consumer Commentary, Get Off My Lawn

What is this then?

The Daily Ping is the web's finest compendium of toilet information and Oreo™® research. Too much? Okay, okay, it's a daily opinion column written by two friends. Did we mention we've been doing this for over ten years? Tell me more!

Most Popular Pings

Last Week's Most Popular Pings

Let's be nice.

© 2000-2011 The Daily Ping, all rights reserved. Tilted sidebar note idea 'adapted' from Panic. Powered by the mighty WordPress.