When Pinger Robert mentioned Pepsi Vanilla, I was mildly excited… as excited as one can be for a soft drink, I guess. After all, the rare times I drink soda, I opt for Vanilla Coke, and since I have no brand loyalty, another option couldn’t be a bad thing. My excitement subsided when I saw Pepsi Vanilla’s slogan, though:
“The not-so-vanilla vanilla.” What kind of wussy slogan is that? Who’s the marketing genius that said, “We have a vanilla product coming on the market? OK, well, rather than play up to the fact it’s vanilla, let’s just say it’s not too vanilla…”
I’m guessing that since Pepsi was late in the vanilla cola game, they felt the need to make some sort of “But it’s better than Coke’s, really!” statement. And I guess they heard some people say that Vanilla Coke had too much vanilla (personally, I think it could use a little more… then again, I used to sniff vanilla extract jars for fun, so what’s my opinion worth?). In any event, it’s got to be one of the most lackluster, limp attempts at breaking into a market ever.
As for the soda itself: it has almost no vanilla flavor. It’s almost indistinguishable from regular Pepsi.
Posted in Miscellaneous