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May 28th, 2004

Nice Job, Chipotle!

Denver is blessed with an abundance of good, fairly priced Tex-Mex and Mexican food. This is the real stuff, too, just about as good as you can get in a big city. Interestingly Denver is also the home of a few popular chains: Quizno’s, Qdoba, and Chipotle.

I’m not a fan of Chipotle. Their burritos, to my tastes, aren’t very good and the chips are just ridiculous salty saltbombs. But there’s something very good about what Chipotle is doing: they’re going organic and free-range whenever possible. It’s all the brainchild of CEO Steve Ells.

The cool thing is that people are willing to pay a little more for fast food if it includes free range meats or organic veggies. The cost added ranges from 25 cents for chicken to $1 for pork. The free range pork is already in stores, and sales have actually increased despite the extra buck.

There’s also another chain called Good Times that only serves natural beef on all of its burgers.

While many would argue this isn’t as good as going veggie, I still think it’s a wonderful thing to see.

Posted in Food and Beverage

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