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August 22nd, 2004

Online Pizza Ordering

Back in the olden days of the web, people were thinking big. Amazon was thinking, “We can sell books online!” Yahoo! was thinking, “We can catalog everything online!” And the Internet Pizza Server was thinking, “We can order pizzas online!”

Well, somewhat. Ordering pizza on the Internet was something that everyone really just joked about. The Internet Pizza Server, when I first found it, was the only way to order pizza online. Of course the joke is that there isn’t a real pizza; you get a graphic of your pizza. It was fun.

But the thing is… now you can actually order pizza online. Papa John’s, the quintessential college pizza, can be ordered online. Same goes for Pizza Hut. Both were launched in the recent past, and while neither is perfect (sometimes you just need to say, “Easy cheese!”) both show just how far this here Interwebbing has come.

Posted in Miscellaneous

FROM: Dave Walls [E-Mail]
DATE: Sunday August 22, 2004 -- 1:09:23 pm
I use the Papa Johns online ordering system when I'm trapped at the studio for a while...especially during the football season, when I'm in the studio for 14 hour days, never had a problem with it, which is more than I can say for ordering over the phone. I prefer to do it online...

FROM: Robert [E-Mail]
DATE: Sunday August 22, 2004 -- 1:19:50 pm
Er, isn't Gumby's the college pizza of choice?

FROM: Chipper
DATE: Sunday August 22, 2004 -- 6:37:22 pm
Papa John's is the college pizza of choice.

FROM: Ryan [E-Mail]
DATE: Monday August 23, 2004 -- 12:59:59 pm
Pizza Pi in Seattle is a small pizza shop that also offers online ordering. Their web site describes how it works:
your order is sent to us via email and automatically prints on our printer (it's a dot-matrix so it makes a lot of noise...we can hear it from every corner of the store)

FROM: Sean
DATE: Saturday November 13, 2004 -- 6:00:04 pm
Vegan pizza from Pizza Pi? Disgusting! Only in Seattle...

FROM: Budley [E-Mail]
DATE: Wednesday February 8, 2006 -- 12:14:15 pm
Hi all,

Here is a new pizza that can be ordered on line and delivered to any of the lower 48 states very soon. You will love it... With 5 - 100% Real Cheeses and big chunks of Meat. It is called The Grandaddy " Back to the 80's" Give it a try.

FROM: Ryan [E-Mail]
DATE: Wednesday February 8, 2006 -- 2:31:56 pm
I should note that Papa John's online order option sucks. Really sucks. It limits you to very specific options and doesn't let you say things like, "no cheese." You can only specify two toppings, too, I think.

FROM: Ryan [E-Mail]
DATE: Wednesday February 8, 2006 -- 2:32:43 pm
And before anyone gets too excited about Budley's "new pizza that can be ordered on line and delivered to any of the lower 48 states" -- it's frozen pizza.

FROM: Merle [E-Mail]
DATE: Saturday February 11, 2006 -- 10:31:31 am
Ryan: yeah, we have a pizza place with online ordering (Leaning Tower of Pizza), but it has the same problems. I want to order my supreme with "no bell peppers, extra sauce", but there is no way to indicate that. Even a simple comments field would have sufficed!

FROM: Tim [E-Mail]
DATE: Friday June 30, 2006 -- 5:37:10 pm
That's correct and now there are 3rd party applications like our application
My Pizza Place Online ( where smaller pizza restaurant chains can offer the same thing Papa John's does at affordable prices!

Check it out today!

FROM: Rusty
DATE: Thursday July 13, 2006 -- 11:28:07 am
Neither Papa or Hut allow you to order pizza to be delivered to someone else. You have to create an account which includes your address, and that is where your pizza will be delivered. I've often thought it would be cool to send pizza to one of my kids, say, during finals.

Why can't they operate like other online stores? At Amazon I can specify any "ship to" I want (and include a gift card).

FROM: Paul
DATE: Thursday July 13, 2006 -- 12:40:35 pm
My guess is that the online ordering in place was a lot cheaper than doing it "right" from the get-go. Amazon does things right (generally) but they've also pumped a ton of money into getting to that point.

It's a lot easier to say "We offer online ordering!" and graft it on to an existing system.

What is this then?

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