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June 15th, 2005

When Does it Stop Being Classic?

In less than a month (July 10th), we’ll be celebrating the 20th anniversary of Coca-Cola Classic.

20 years. 20 years since Coke realized New Coke was stupid and re-released their old formula with a different name.

Why is it still referred to as Coca-Cola Classic? Shouldn’t that name have died off pretty quickly since it was only being used to remind consumers that it wasn’t New Coke, a drink that was around for less than three months?

When does Classic stop being Classic?

Posted in Food and Beverage

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