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September 20th, 2005

I Have a Picnic Problem!

I often make fun of the way marketing-ese has made its way into everyday life – mostly by way of the words “synergy” and “branding”. But it’s time to shine the spotlight on another crizappy piece of marketing lingo that must stop. And what better way than with mustard?

A few weeks back I was at the grocery store killing time… but that’s another Ping… and spotted a display of mustards from Hickory Farms. The display had a great picture of a picnic table, with some hot dogs covered with their mustards. It looked good. But the text on the display is what got my goat:

We have your mustard solution!

No kidding. I mean, who goes around saying, “Whoops! I’ve got a mustard problem – I don’t have any!” Come on. I was surprised this type of drivel made it past anyone.

Clearly, I’ve got a solution problem.

Posted in Everyday Life

FROM: snaily
DATE: Tuesday September 20, 2005 -- 10:45:58 am
its amazing what marketers will do. About a year ago i remember a quiznos commercial with a giant singing rat. do they really think thats going to make someone eat there? i havent been there since for fear of eating rat parts in my sandwich or something....

FROM: Paul
DATE: Tuesday September 20, 2005 -- 1:23:10 pm
It sounds like you need a Rat Solution.

DATE: Tuesday September 20, 2005 -- 5:02:01 pm
I haven't been in a Quiznos since those ads ran.

FROM: Sogarth
DATE: Wednesday September 21, 2005 -- 8:16:34 am
The fact that u mention it now is proof it works... Ur passing on the information and even mentioned the brand name!

What is this then?

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