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September 1st, 2006

The Nobel Prize for Teeth

One of the creepiest commercials I’ve seen in a while comes courtesy of Nobel Biocare, “The Tooth Fairy for Adults.” The commercial starts off referring back to an apparent previous commerical that one is expected to have seen (but I doubt many of us have) where a business man has dropped his entire set of dentures into his drink at a business meeting. And then, a woman is at her wedding and flashes a quick smile, exposing her two terribly yellowed and gnarley looking front teeth admidst a set of otherwise normal teeth. Both talk about how Nobel helped them with their dental problems.

The thing is, that a guy dropping his teeth in a glass and a woman with two comically yellow teeth in a mouth of otherwise fine teeth should be funny. But, it turns creepy when it’s actually played seriously. There’s no tongue-in-cheek humor here, they were being serious.

Their dentist search box may also be the only search box on the web with a drop down that allows you to choose “one tooth missing,” “several teeth missing,” or “all teeth missing.” When we get the search box for the Ping back up and running, I suspect we’ll have the same drop-down box.

Posted in Television, Movies, and Music

Jann March 30, 2007, 6:29 pm

It must be great to have all your teeth and sit back and call this commercial “creepy”. You wouldn’t know what it feels like to lose your denture in front of friends or business associates. It happens! My father-in-law was a dental cripple for years because he did lose his denture at the dinner table. He wouldn’t go out to dinner, he wouldn’t socialize, and his physical health deteriorated because he could’nt eat the foods that you probably take for granted.

This “creepy” commercial saved his life and if the company that produced this commercial didn’t put a funny spin on it then I applaud their sensitivity. Why don’t you write about the hilarious commercials for erectile dysfunction or is that a problem for you.

Ryan March 30, 2007, 6:37 pm

I’m not that hard up for material.

Hard. Huh huh huh.

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