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March 17th, 2011

Automatic unsubscribe

Meredith pointed out something really cool that Gamespot is doing, something really out of place for a big ol’ company like that. She was on their e-mail list and got this note from them:

We have noticed that it’s been a while since you last clicked within a GameSpot newsletter, and we want to make sure you’d like to continue receiving your subscription. We know that unwanted e-mail can be a real headache, so if you want to continue to receive your GameSpot newsletters, please click the link below. No other action or forms are necessary: simply by clicking, you will let us know that you would like to remain a subscriber. Otherwise, we’ll unsubscribe you and help keep the clutter out of your in-box. You will always be able to resubscribe by visiting us again.

I mean, seriously — that is great. Sure, not everyone might want to be unsubscribed automatically, but the very fact that a company is willing to trim their number of subscribers just to potentially stop annoying them is wonderful.

Posted in Consumer Commentary

Virgil J. Rollins September 25, 2011, 3:02 pm

Please unsubscribe me to hot spot.

Virgil J. Rollins September 25, 2011, 3:03 pm

Please unsubscribe me from gamespot.

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