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November 24th, 2004

Bad Sports Marketing

Chicago’s sports teams are an interesting lot. Right now, none of them are really championship-ready, but only the Cubs get the perpetual love while the other teams get the perpetual shaft.

Take, for instance, the Bulls. Remember them? There was this one player you might’ve heard of named Michael Jordan. But now they have the exciting Kirk Hinrich! And best of all, they have a great marketing campaign: “Through Thick and Thin.”

I’ve got to say that that’s easily one of the worst I’ve ever heard. Given the team’s record this season (not a single win yet,) I wish they’d just come out and change the slogan to something like, “Yes, We Aren’t That Good.” Or maybe, “Sorry, No MJ, But We Still Dunk On Occasion.” Something like that.

Insofar as Chicago’s other teams go, the Cubs are pretty much the only ones that don’t use (or need) a slogan. What’s the situation like in your area?

Posted in Sports

FROM: Chris
DATE: Wednesday November 24, 2004 -- 11:15:06 am
Well, the Redskins seem to have undying support around here. Speaking of MJ - the Wizards sold out when he was here - but I don't think anybody cares about them anymore either. It will be interesting to see how the support for the Washington Nationals plays out. I assume tickets will be hard to get for a lot of the first year - but the management team in place pretty much assure that the team will suck - so I wonder how the infatuation will last before they become just another loser franchise that nobody cares about.

PS - by mgmt team I'm referring to the GM Bowden, not Frank Robinson.

FROM: Joseph
DATE: Wednesday November 24, 2004 -- 4:45:16 pm
I live in Connecticut and am unfamiliar with one of your terms. What's a sports team?

FROM: Jason
DATE: Wednesday November 24, 2004 -- 10:16:04 pm
Real Fans, Real Players, Real Fun - Your Utah Jazz (last year's slogan).

FROM: jk
DATE: Wednesday November 24, 2004 -- 10:34:44 pm
Thanks Joseph! That's the funniest thing I heard/read all day!!!

FROM: Sara
DATE: Sunday November 28, 2004 -- 9:17:27 pm
Hey, it's better than the Bulls campaign a few years ago, where all the commercials featured the good players from OTHER TEAMS. "Yeah, we know we suck and you don't want to see us... but come to a game to check out Shaq! At least you'll get to see somebody who can score a few!"

FROM: odartey
DATE: Monday April 11, 2005 -- 8:00:37 am

FROM: Paul
DATE: Monday April 11, 2005 -- 9:04:07 am
Don't mention it.

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